Robin Hood “Memories” and "Teaches Us" are two 30 second, fully computer animated spots created by Redrover Animation Studios Ltd. for Smuckers Canada, represented by Ogilvy & Mather Canada. The spots reveal two children named Andrew and Elizabeth who are being interviewed in a documentary style show about why they enjoy baking with their mom. The table shows various used baking utensils to suggest they have just finished baking muffins and the product, a rolled up bag of Robin Hood flour, rests nearby. The sunny afternoon setting fills the kitchen with a warm inviting sunlight and creates a visually engaging commercial that arouses immediate interest in the viewer. Currently, Andrew and Elizabeth are on the front page of the Robin Hood website (http://www.robinhood.ca).

Robin Hood "Memories"








Please click here to see Robin Hood "Memories" movie.

Please click here to see Robin Hood "Memories" project page.

"Memories" Redrover Credits:
Director: Richard Rosenman
Creative Director: Andy Knight
Exec Producer: Danielle Araiche
Producer: Christina Helmer
Technical Director: Ben Pilgrim
Animation Director: Kyle Dunlevy
Environment/Prop Modeling & Texturing: Chris Crozier, Mike Oliver
Hair Dynamics: Mike Oliver
Lighting & Rendering: Richard Rosenman
Compositing: Brad Husband
Tag Graphics: Stephanie Dudley
Editor: Trevor Lloyd
Studio Ball Fetcher: Bondi



Robin Hood "Teaches Us"








Click here to see the Robin Hood "Teaches Us" movie.

Please click here to see Robin Hood "Teaches Us" project page.

"Teaches Us" Redrover Credits:
Director: Richard Rosenman
Creative Director: Andy Knight
Exec Producer: Danielle Araiche
Producer: Christina Helmer
Technical Director: Ben Pilgrim
Animation Director: Kyle Dunlevy
Assisting Animators: Jeremy Salzman, Bruno Tacchino
Environment/Prop Modeling & Texturing: Chris Crozier, Mike Oliver
Hair Dynamics: Mike Oliver
Lighting & Rendering: Richard Rosenman
Compositing: Brad Husband
Tag Graphics: Stephanie Dudley
Editor: Trevor Lloyd
Studio Ball Fetcher: Bondi


Robin Hood Promo Print



Robin Hood Ogilvy & Mather Credits:
Senior Art Director: Nick Burton
Chief Creative Officer: Janet Kestin
Senior Copywriter: Miles Markovic
Agency Producer: Shenny Jaffer
Robin Hood Sound Design Credits:
Sound Design: Pirate Radio

These spots were created with Autodesk’s 3dsmax 6.0, rendered with Chaotic Dimension’s VRay 1.47.03 using modern global illumination lighting technology in combination with traditional computer graphics lighting techniques, composited with Autodesk’s Combustion 4.0 and edited with Avid’s Adrenaline. The depth of field was produced with my own Depth Of Field Generator PRO plugin.


-Richard