Ford "Ice" is the latest spot to come out of Hatch Studios Ltd. featuring numerous computer generated vehicles, environments and VFX shots produced in full 1080P HD.

The spot features a Fusion making an epic journey across two continents and freezing its surrounding environment in doing so. This is synonymous with Ford?s tagline: ?Create a reaction.? When crosses the ocean we showcase beautiful frozen environments through which the car determinately travels until it reaches the other side. At this point, we are greeted with an unexpected surprise bringing the commercial to a dramatic finale.





















Please click here to see the movie. (5 MB)

Please click here to see a 720P version of the movie. (37 MB)

Please click here to go to the project page for more info, images and more.

Please click here to see a gallery of shot breakdowns.

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http://www.richardrosenman.com/earlynotice/

Credits
3D Director: Richard Rosenman
Exec. Producer: Randi Yaffa
Producer: Holly Nichols
Modeling: Rowan Simpson, Chris Crozier
Animation: Kevin Vriesinga
Ice VFX: Abdul Ali Mohamud, Raden Slipicevic
Matte Painting: Steven Hollman
Lighting & rendering: Richard Rosenman
Compositing: Richard Rosenman, Alex Boothby
Online at Technicolor: Alex Boothby
Car Paint Checker: Bondi

Live Action Shoot: Spy Films

Created at Hatch Studios Ltd.